Brookdale Implements Logi-Serve for Assessing Sales Candidates


Brookdale senior living, the nation’s leading operator of senior living communities throughout the United States, announced today that it has implemented Logi-Serve’s assessment system as its primary tool in evaluating job candidates for sales positions, a key role that contributes to the company’s business.

Brookdale employs approximately 80,000 associates in more than a thousand senior living communities nationwide. It will use Logi-Serve’s online assessment tool to help select and develop employees in sales positions.

Logi-Serve’s tool utilizes a unique immersive storyboarding technique and gamification platform that draws candidates through a series of questions using an efficient and effective Triangulation™ science approach. Its real-time reporting and analytics engine enables fast, thorough, actionable data to inform hiring and promotion decisions.

“Brookdale is committed to hiring and retaining the best sales staff in the industry,” said Jim Pusateri, senior vice president of Sales, at Brookdale. “We turned to Logi-Serve because it offers a refreshing, engaging new tool with exceptional capabilities to predict which job candidates will excel in our positions.”

“Brookdale’s mission is to enrich the lives of their residents and connect with them in a profound, personal way,” said Eric Krohner, founder and CEO of Logi-Serve. “For them, there’s no replacement for individuals with the interpersonal skills to meet with people and turn those interactions into deep, lasting, meaningful relationships. We’re delighted to help them in their goal of efficiently selecting sales personnel who fit their brand, culture and perform.”

About Brookdale

Brookdale Senior Living Inc. is the leading operator of senior living communities throughout the United States. The Company is committed to providing senior living solutions primarily within properties that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents. Currently Brookdale operates independent living, assisted living, and dementia-care communities and continuing care retirement centers, with approximately 1,150 communities in 47 states and the ability to serve over 111,000 residents. Through its ancillary services program, the Company also offers a range of outpatient therapy, home health, personalized living and hospice services.

About Logi-Serve

Logi-Serve is rapidly distinguishing itself as the market’s leading assessment innovator for companies seeking to predict customer service ability, enhance customer experiences, increase sales and build a culture of sales and service excellence. Through patent pending science and tools that pose questions based on story-boarded scenarios, its use of advanced response gathering technology and a validated competency framework, Logi-Serve offers the market’s most direct link to predicting and shaping business outcomes.

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